Skip to Content

About us

ABOUT US

Shaping our pets' future

With all the global issues our pets face today,
communities of dog lovers are growing
to ensure their health and happiness.


Discover more

Discover New Flavors

Our community dog food is crafted with love, using high-quality ingredients that promote health and well-being for dogs of all sizes. We believe in the power of nutrition to enhance the lives of pets and their owners.

Start with the dog owner – understand their needs and provide the best nutrition for their furry friends.


Discover more

Changing the pet food industry is possible.
We’ve done it before.

Meet our pack

Committed individuals fueling our mission

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the driving force behind the community dog food initiative. He loves to keep his hands full by participating in the development of our recipes, marketing, and customer engagement strategies.

Mich Stark

Chief Nutrition Officer

Mich loves taking on challenges. With his multi-year experience as a Pet Nutrition Specialist, Mich has helped the company to create the best dog food available. Mich is among the best minds in pet care.

Aline Turner

Chief Pet Nutrition Officer

Alex is a dedicated dog lover who has spent years advocating for pet nutrition. He leads our team in creating recipes that nourish dogs and strengthen community bonds.

Iris Joe

Chief Pet Nutrition Officer

Iris, with her international experience in pet care, helps us easily understand the needs of dogs and improves our offerings. She is determined to drive success and delivers her professional acumen to bring the company to the next level.